After graduating from NUS in 2013, Felix embarked on a career at Qualcomm as an engineer before transitioning into entrepreneurship. Alongside his professional journey, he gained practical experience in F&B industry by volunteering at an F&B outlet. Initially focusing on mystery dining services, he later delved into consulting, specializing in employee motivation system design & implementation and assisting brands with market entry strategies. He also ventured into partnership of wholesale beverage distribution and POS software distribution with exclusive agency rights. As his career evolves, he eventually exited both ventures.

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With a solid foothold in the F&B sector, Felix is highly sought after for his expertise in employee motivation, market dynamics, and brand localization strategies. Recognized as a registered management consultant by Enterprise Singapore, he finds fulfillment in blending analytical engineering thinking with an appreciation for the complexities of humanity.